Nearly a decade of experience designing user friendly web and mobile apps for 23M+ users. BA in Multimedia Design & Business Communication.
📍 Bucharest, Romania
💸 Fintech
💻 SaaS
🌍 eCommerce
🚀 Web3
🍏 Wellness
The 1st Mobile Payments Platform in Scandinavia
Led the redesign of Settle's mobile payments app, merchant payments portal, website, and new brand guidelines. As the only designer among a team of 45 people, I was tasked with revamping the entire product stack and the majority of marketing materials.
Settle's mission was a clear one, allow everybody to pay and get paid instantly. During my time here, we experienced a significant increase in active users, rising from 60,000 to 110,000, marking a 83% growth.
Awards won by Settle, formerly known as mCash 🥇
Best Mobile Payments Platform of 2017 & 2018, voted by Capital Finance International
World's No.1 Crypto On-Ramp
Redesigned MoonPay’s widget, driving growth from 13M to 20M+ users across 160+ countries and expanding partnerships to 500+. Enhanced the widget’s functionality by introducing NFT Checkout and Wallet Creation flows, making Web3 more accessible to newcomers.
Eased the purchasing journey to 4 steps and prototyped branded UX demos presenting the new features to 50+ partners including Nike, Samsung, Ticketmaster and Red Bull, facilitating their web3 entry.
Awards received by MoonPay during my time here 🥇
FinTech Awards 2022 - Best Cryptocurrency Purchasing Site
Top 50 Disruptor Companies of 2022 by CNBC
NFT Checkout + Don't Have a Wallet features unlocked real world value for world's largest brands
Designed personalised product UX demos for each partner, fully branded to their identity, showcasing how the NFT Checkout and Don't Have Wallet features could grow and expand their business. The prototypes illustrated real world integrations, such as Nike's NFT limited edition shoes redeemable in-store or Ticketmaster's VIP NFTs unlocking exclusive fan experiences.
These partner specific prototypes demonstrated the seamless flow and potential of linking digital assets to real world value, inspiring over 50 partnerships for MoonPay, including some of the world's biggest brands.
Leading Science Based Sports Nutrition Enterprise
Nutritik Performance, a leading science based sports nutrition enterprise in Romania, had ambitions to expand their operations, strengthen their brand presence, and broaden their product offerings.
They trusted me to oversee the design for their rebranding, website, mobile app, client platform, social media, digital products, eBooks, physical office, and partnership materials to facilitate their growth.
Group Societe Generale, France's 3rd Largest Bank
After 5 years of using their app for my business, I noticed no improvements in UI or functionality whatsoever, which were anyway subpar since 2019.
Therefore, I reached out, offering my services to enhance the app into something users would feel much more excited to sign up for and use for their business. This was more of a pro bono project, fully out of my passion and desire to not moan about the flaws and actually provide them with a ready made solution.
Completely redesigned UI + new features added
Brand new design system built from scratch
WalletConnect - World’s Most Used Tool for Connecting to Web3
During my collaboration with WalletConnect I had to design a solution for improving their Web3Modal by integrating a feature highly favoured by partners: multi-account functionality.
Recognising that many users maintain multiple wallets for 3000+ apps across 150+ chains, WalletConnect aimed to enable connections to all addresses simultaneously for users. The challenge laid in directly allowing the users to connect through all their wallets in one single experience.
Experience
Accredited designer
Adaptable to any product niche
Could work anywhere remotely
