Adrian Raileanu
Product Designer, UI UX

Adrian Raileanu
Product Designer, UI UX

10 years of experience designing web and mobile apps used by over 35 million people

📍 Bucharest, Romania

💸 Fintech

💻 SaaS

🌍 eCommerce

🚀 Web3

🍏 Wellness

Contact me

Contact me

High Impact Projects

High Impact Projects

High Impact Projects

I’ve previously worked as a product designer at MoonPay, the largest crypto purchasing website with over 30+ million verified users, and led design for the first mobile payments fintech in Scandinavia, Settle.

I’ve previously worked as a product designer at MoonPay, the largest crypto purchasing website with over 30+ million verified users, and led design for the first mobile payments fintech in Scandinavia, Settle.

The 1st Mobile Payments Platform in Scandinavia

  • Only designer in a 45-person team

  • Led the design of Settle’s mobile app

  • Created new brand guidelines and marketing assets

  • Revamped entire product stack and visual identity

  • Helped grow active users from 60K to 110K

  • Contributed to 83% active users growth, 64% increase in transactions volume and 42% decrease in user drop-off rates

Awards won by Settle, formerly known as mCash 🥇

Best Mobile Payments Platform of 2017 & 2018, voted by Capital Finance International

View project

View project

World's No.1 Crypto Purchasing Website

  • Redesigned MoonPay’s widget, currently used by over 30+ million users in 160+ countries (2025)

  • Introduced NFT Checkout and Wallet Creation flows

  • Simplified purchase flow to just 4 steps

  • Prototyped branded UX demos for over 50+ partners

  • Helped onboard brands like Nike, Samsung, Ticketmaster, Universal Studios and Red Bull to Web3

  • Contributed to growth from 13M to 20M+ users (2022- 2023)

Awards received by MoonPay during my time here 🥇

FinTech Awards 2022 - Best Cryptocurrency Purchasing Site

Top 50 Disruptor Companies of 2022 by CNBC

View project

View project

NFT Checkout + Don't Have a Wallet features unlocked real world value for world's largest brands

  • Created personalised, fully branded UX demos for each potential partner

  • Showcased real world use cases like Nike’s redeemable sneakers by owning their NFTs

  • Designed Ticketmaster flows unlocking VIP fan experiences for world's biggest artist

  • Demonstrated seamless digital-to-physical asset integration for 10+ leading industries

  • Inspired 50+ out of MoonPay's 550 partnerships with top global brands

View project

View project

Leading Science Based Sports Nutrition Enterprise

  • Led full rebrand for Nutritik Performance

  • Designed their website, mobile app, client platform

  • Created digital content, assets and products for sale

  • Designed physical office visuals and partner materials

  • Supported expansion and product growth strategy

  • Helped strengthen brand presence in Romania’s sports nutrition space

Only designer in the team, responsible for all output 🤝

View project

View project

Group Societe Generale, France's 3rd Largest Bank

  • Used their app for 5 years and noticed no UI UX improvements during that period, at all

  • Identified outdated design and poor functionality, which was anyway subpar since 2019

  • Took initiative to improve the product experience

  • Delivered a redesigned solution users would actually enjoy using

  • Proactively reached out to offer redesign support

Completely redesigned UI + new features added

Brand new design system built from scratch

View project

View project

WalletConnect - World’s Most Used Tool for Connecting to Web3

  • Collaborated with WalletConnect on Web3Modal improvements

  • Designed multi-account functionality for seamless UX

  • Addressed need to connect multiple wallets at once

  • Supported 3,000+ apps across 150+ chains

  • Focused on simplifying complex Web3 user flows

  • Delivered a unified multi-wallet connection experience

35M+ users, supporting over 3,000 apps & 600 wallets

As of 2025, with over 20M+ connections per month

Over 20M+ connections per month

Experience

BA in Multimedia Design & Business Communication

BA in Multimedia Design & Business Communication

UCN University of Northern Denmark

UCN University of Northern Denmark

C1 Certificate in Advanced English (CAE)

C1 Certificate in Advanced English (CAE)

University of Cambridge

University of Cambridge

Lead Product Designer

Lead Product Designer

Lead Product Designer

Full Time - Mar 2023 - Present (2+ years)

Full Time - Mar 2023 - Present (2+ years)

London, UK - Remote in Romania

London, UK - Remote in Romania

Fitra

Fitra

Fitra

Wellness SaaS

Wellness SaaS

Connecting Clients & Fitness Experts

Connecting Clients & Fitness Experts

Senior Product Designer

Senior Product Designer

Senior Product Designer

Full Time - Jun 2022 - Mar 2023 (10 months)

Full Time - Jun 2022 - Mar 2023 (10 months)

London, UK - Remote

London, UK - Remote

MoonPay

MoonPay

MoonPay

Web3 Fintech - World's No.1 Ramp

Web3 Fintech - World's No.1 Ramp

30+ Million Users & 550+ Partners

30+ Million Users & 550+ Partners

Lead UI UX Designer

Lead UI UX Designer

Lead UI UX Designer

Full Time - Jan 2021 - Jun 2022 (1y 6m)

Full Time - Jan 2021 - Jun 2022 (1y 6m)

Oslo, Norway - Remote

Oslo, Norway - Remote

Settle

Settle

Settle

Mobile Payments Fintech

Mobile Payments Fintech

1st Scandinavian Mobile Payments Platform

1st Scandinavian Mobile Payments Platform

Lead Brand & Product Designer

Lead Brand & Product Designer

Lead Brand & Product Designer

Freelance - Nov 2019 - Dec 2020 (1y 2m)

Freelance - Nov 2019 - Dec 2020 (1y 2m)

Bucharest, Romania - Remote

Bucharest, Romania - Remote

Nutritik Performance

Nutritik Performance

Nutritik Performance

Nutrition & Fitness

Nutrition & Fitness

Leading Sports Nutrition Enterprise in Romania

Leading Sports Nutrition Enterprise in Romania

Founder & Product Designer

Founder & Product Designer

Founder & Product Designer

Personal Project - Oct 2018 - Dec 2020 (2y 3m)

Personal Project - Oct 2018 - Dec 2020 (2y 3m)

Organised Chaos

Organised Chaos

Organised Chaos

eCommerce

eCommerce

UI UX & Product Designer

UI UX & Product Designer

UI UX & Product Designer

Freelance - Jan 2016 - Dec 2020 (5 years)

Freelance - Jan 2016 - Dec 2020 (5 years)

Freelance

Freelance

Freelance

15+ industries | 50+ projects

15+ industries | 50+ projects

Accredited designer

Adaptable to any product niche

Could work anywhere remotely

Available for hire or collaboration

Skills & Services

Skills & Services

UI UX Design

I design intuitive interfaces that delight users and drive engagement, conversion, and retention.

User Research

I uncover insights by understanding user needs, behaviours, and pain points to create personalised solutions.

Prototyping

I bring ideas to life through detailed prototypes, enabling you to visualise and test your product early.

Product Strategy

I analyse your goals and market to craft a roadmap that ensures your product thrives and outperforms competitors.

I analyse your goals and market to craft a roadmap ensuring your product thrives and outperforms competitors.

Interaction Design

I craft seamless, delightful interactions that connect users to your product in meaningful ways.

Brand Design

Brand
Design

I align your product with your brand, creating consistent and memorable experiences across all touchpoints.

Responsive Design

I ensure your product looks and works flawlessly on all devices, from mobile to desktop.

Design Systems

Design
Systems

I build scalable design systems that maintain consistency and efficiency across your entire product ecosystem.

I build scalable design systems that maintain consistency across your ecosystem.

Usability Testing

I test designs with real users to refine and improve your product’s performance and user experience.

I test designs with real users to refine your product’s performance and user experience.

Your product, designed to win

Here’s how I can help you

Design your full app, website, or platform, end to end

Pixel perfect and responsive designs across all devices

Build a scalable design system for total brand consistency

Create intuitive user flows that convert and scale

Work fast, communicate clearly, and deliver on time

Collaborate with devs to ensure smooth handoff

Successful products are a team effort

Successful products are a team effort

Successful products are a team effort

A product is always built by the whole team, so in my designs, I consider not only the users but also how to make developers, engineers, and shareholders happy by ensuring easy implementation and meeting KPIs.

A product is always built by the whole team, so in my designs, I consider not only the users but also how to make developers, engineers, and shareholders happy by ensuring easy implementation and meeting KPIs.

Business Goals

I believe that great designs aren’t just about functionality and aesthetics, but also about meeting business goals. Therefore, understanding stakeholder objectives and KPIs to ensure my work supports and drives measurable outcomes is something I’m always considerate of.

Prototyping

Prototyping is one of my favourite parts because it brings ideas to life and helps everyone visualise the product's functionality. It's crucial for identifying potential issues early, which saves a lot of time and headaches. It also allows realistic user testing for refinements, ensuring a smooth launch and a product that is built correctly.

Design Systems

I create design systems with developers and engineers in mind, focused on clarity, consistency, and ease of implementation to speed up development and support scalable, high quality products, without losing any quality along the way.

Business Goals

I believe that great designs aren’t just about functionality and aesthetics, but also about meeting business goals. Therefore, understanding stakeholder objectives and KPIs to ensure my work supports and drives measurable outcomes is something I’m always considerate of.

Prototyping

Prototyping is one of my favourite parts because it brings ideas to life and helps everyone visualise the product's functionality. It's crucial for identifying potential issues early, which saves a lot of time and headaches. It also allows realistic user testing for refinements, ensuring a smooth launch and a product that is built correctly.

Design Systems

I create design systems with developers and engineers in mind, focused on clarity, consistency, and ease of implementation to speed up development and support scalable, high quality products, without losing any quality along the way.

Clients & Colleagues Referrals

Clients & Colleagues Referrals

Clients & Colleagues Referrals

Head of UI UX

MoonPay

One of Adrian's notable qualities was his enthusiasm and positive energy, which he consistently brought to the team. His infectious enthusiasm not only motivated his colleagues but also fostered a vibrant and collaborative work environment.

Founder

Nutritik Performance

Hiring Adrian was the best decision for our business. His designs elevated our brand identity, attracting more customers and boosting sales. Professional, prompt, and insanely talented!

Product Manager

Settle

Adrian's presence isn't just about his exceptional skills. He radiates positivity, making every day at work a blast! He's a pro at crafting mind blowing designs and user experiences, understanding what users want like magic. Don't miss the chance to have him on your projects!

Co-Founder

Fitra

Working with Adrian was like having a creative genie on our team. His designs transformed our platform into a user friendly masterpiece. Highly recommend!

Quality Specialist

Settle

Besides having an exceptional proficiency in UI UX Design, his amiable nature and sense of humour made our collaboration a delight. I have no doubt Adrian will excel wherever he goes, both for his remarkable talent and his wonderful character.

Partnerships Director

MoonPay

His keen insights and remarkable work ethic were instrumental in helping our team secure numerous high profile deals through his exceptional product demonstrations. In addition to his technical expertise, Adrian is an individual of outstanding character.

Developer

Fitra

Adrian understands both design and development complexities. His Figma designs were not only great looking but also easy to implement. His prototypes made my day on many occasions. It was a pleasure to collaborate with him!

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

What services do you offer?

Full product design, interface design (UI), experience design (UX), prototyping (interaction design), design systems as well as branding and rebranding services mixed with business development strategies.

Do you prefer working under employment or a B2B contract?

I've always been open to both and have pursued each option throughout my career, depending on the opportunity and project.

Can you handle projects of all sizes?

Yes, I'm equipped to handle projects of all sizes, from small businesses to large enterprises.

What technologies are you proficient in?

I'm proficient in a wide range of technologies but my particular expertise is in Figma for both design and prototyping.

Biggest project you were involved in?

Working at MoonPay, where their product stack is available for 20M+ users and the highest quality standards are always expected.

Are your designs responsive?

Yes, my designs are responsive across all platforms, ensuring optimal performance and aesthetics for websites, apps, and software on both desktop and mobile devices.

Describe your collaboration with developers

I create a friendly collaboration with developers and engineers by communicating clearly, respecting their expertise, and providing them with ready made components and prototypes they love in Figma. These tools not only simplify implementation but also empower them to make seamless adjustments whenever needed.

Where are you based, and are you legally authorised to work there?

I’m currently based in Bucharest, Romania (EU) and yes, I am legally authorised to work here 🇷🇴

What sets you apart from other designers?

In my humble opinion, I think the combination of my experience, knowledge, and portfolio reflects a blend of creativity, technical ability, and a proven record of very successful projects. My business approach drives growth and shareholder joy, while my designs make product usage effortless for any user. A blend with no downsides that make me a rewarding asset in any team.

What services do you offer?

Full product design, interface design (UI), experience design (UX), prototyping (interaction design), design systems as well as branding and rebranding services mixed with business development strategies.

Do you prefer working under employment or a B2B contract?

I've always been open to both and have pursued each option throughout my career, depending on the opportunity and project.

Can you handle projects of all sizes?

Yes, I'm equipped to handle projects of all sizes, from small businesses to large enterprises.

What technologies are you proficient in?

I'm proficient in a wide range of technologies but my particular expertise is in Figma for both design and prototyping.

Biggest project you were involved in?

Working at MoonPay, where their product stack is available for 20M+ users and the highest quality standards are always expected.

Are your designs responsive?

Yes, my designs are responsive across all platforms, ensuring optimal performance and aesthetics for websites, apps, and software on both desktop and mobile devices.

Describe your collaboration with developers

I create a friendly collaboration with developers and engineers by communicating clearly, respecting their expertise, and providing them with ready made components and prototypes they love in Figma. These tools not only simplify implementation but also empower them to make seamless adjustments whenever needed.

Where are you based, and are you legally authorised to work there?

I’m currently based in Bucharest, Romania (EU) and yes, I am legally authorised to work here 🇷🇴

What sets you apart from other designers?

In my humble opinion, I think the combination of my experience, knowledge, and portfolio reflects a blend of creativity, technical ability, and a proven record of very successful projects. My business approach drives growth and shareholder joy, while my designs make product usage effortless for any user. A blend with no downsides that make me a rewarding asset in any team.

Get in touch

Reach out to me on LinkedIn to start the conversation.

Reach out to me on LinkedIn to start the conversation.

Send me a message

Send me a message